Does a Fish See Water?
Hongaku Jodo Website Click here to subscribe to our newsletter. Fish don't know they're in water. If you tried to explain it, they'd say, "Water? What's water?" They're so surrounded by it, that it's impossible to see. They can't see it until they get outside of it. This is how I feel about culture. We're so surrounded by people who think like us, that it's impossible to see that what we think are universal truths are just our local culture. We can't see it until we get outside of it. Management and the board are often, if not always, blind to their own culture - fish can't see water - and may not realize derailing cultural dynamics, in time leading to under-performance or, in the worst case, financial disaster. The message of this book is simple: national culture, through its influence on corporate culture, has a powerful but often invisible impact on the success or lack of success of any organization or compani...